OMNICHANNEL
Omnichannel requires Technology, Marketing, and Data to come together.
Customers' expectations are growing every day and they want everything fast. They live with their phone on the hip, social media tells them about you before you can, they want permanent access to your products and expect you to be present on all digital channels. From awareness to consideration, purchase, and post-purchase, digital is omnipresent.
Going digital is a need and each channel is helping each other. Your website will push your store sales, mobile will push your web sales, store experience will increase your basket, social will help the top of mind...these are just a few examples showing how intermingled your channels are in the customer journey.
Being present at each customer touchpoint is important and each interaction the customer will have with the channel needs to be tailored to the stage at which they are in the journey. This is why at VDInnovation, we do not just create experiences, we create targeted experiences.
Understanding your customer, when he would expect which information from you, helps create engagement. With a customer always more demanding and the number of channels ever-growing, organizations are facing more challenges to target customers in the right way. We are in the era of Experiential Marketing, combining Product/Technology and Marketing to bring added-value to customers is the way to go.
Customer 1
Characteristics
Customer 2
Characteristics
Customer
Intent
Customer
Intent
Customer
Intent
Customer
Intent
IoT
Store
Mobile
Web
Apps
Amazon
Social
AR/VR
TV
product
Engaging Experiences - Customers should get it quickly
Value at each interaction - Customers want to be entertained
Lean design - Less is more to compensate with too much information everyone is facing every day.
Speed of the systems - speed goes with experience
Full integration of each experience with the other - Customers want to have a bridge between the channels and be able to take it on one from where they left off on the other.
New technologies (IoT, AR/VR, Chatbots, AI)
We create the best omnichannel customer experiences.
marketing
Customer data and customer behaviors, intents and emotions captured and used - Marketers need to be relevant quickly
Consistency of message and visual - Customers need to be focused and not offer too many messages
Marketing and Technology intertwined: native ads, AR, micro-moments - Marketing is not disruptive if targeted based on customer's interests.
We define your marketing omnichannel covering SEM, Display Ads, Social, emails, Mobile SEM, content, web and offline and optimize your marketing impact to your customer and within your budget.
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Contact Us
Let's talk about solutions for the goals and needs that best fit your company to enter and progress in the digital space.